Opening in 2013, Aloft Cleveland Downtownwill Deliver Style at a Steal at the Heart of the Flats East Bank Development
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced plans to debut its Aloft brand in Cleveland, Ohio. Aloft Cleveland Downtown is scheduled to open in early 2013 as a key element of the Flats East Bank development – Cleveland’s newest, upscale mixed-use complex. Managed by Heritage Development Company, the newly constructed hotel will offer style at a steal with 150 spacious, open rooms, a tech-forward sensibility, and a vibrant, social atmosphere.
“Starwood’s stylish and affordable Aloft brand is a perfect choice for Cleveland’s upcoming Flats East Bank development, which will help spearhead the rejuvenation of downtown Cleveland,” said Paul Sacco, Senior Vice President of North American Development, Starwood Hotels & Resorts Worldwide, Inc. “Inspired by the DNA of W Hotels, Aloft has shaken up the hospitality industry as one of the fastest and most successful brand launches in hospitality industry history, opening hotels in more than 40 global destinations in less than two years.”
Aloft Cleveland Downtown will be built as part of the $275 million first phase of the Flats East Bank project – a joint venture between The Wolstein Group and Fairmount Properties – along with a 450,000 square foot office tower, retail, restaurants, entertainment venues, a riverfront boardwalk and 14 acres of parks and green space. The highly anticipated development overlooks the Cuyahoga River and Lake Erie, boasting dramatic water views and cityscapes. Easily accessible from Hopkins International Airport via Rapid Transit, the hotel will be just minutes from many downtown attractions including the Warehouse District, the Rock and Roll Hall of Fame, the East 4th Street entertainment district, Playhouse Square and several major sporting venues. The hotel will provide access to nearly 3,000 square feet of flexible meeting space, perfect for business meetings and social gatherings.
“Aloft Cleveland Downtown will bring a compelling blend of urban style and social interplay to the heart of downtown,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “With its bold design and social atmosphere, Aloft caters to the next generation of traveler who expects their lodging to reflect their constantly evolving lifestyle.”
“We are delighted to partner with Starwood to introduce Aloft to Cleveland as an important element of the Flats East Bank development. We’re pleased we could bring this upscale boutique hotel to our project and believe it will improve upon the top-notch experience we plan to give to everyone who visits the Flats, whether they live in Cleveland or are just visiting,” said Scott Wolstein who with his mother, Iris, is leading the Flats East Bank development.
“Aloft Cleveland Downtown will target both sophisticated travelers and area professionals with its eclectic and electric experience, lively re:mixsm lounge and w xyzsmbar.”
The hotel is being financed by the Cleveland International Fund which has raised $20 million in funding and commitments for the hotel project.
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