Carlson has reached a deal with partner The Rezidor Hotel Group to expand Rezidor’s Hotel Missoni luxury lifestyle brand beyond Europe, the Middle East and Africa.

Gordon McKinnon, Carlson’s executive vice president and chief branding officer, says Missoni will mark the company’s debut in the luxury segment. “You will see Hotel Missoni begin to appear,” McKinnon told the audience at Carlson’s annual conference last week.

Rezidor operates Missoni properties in Edinburgh and Kuwait (opening March 1), with additional properties under development in Brazil,  Oman and Turkey.

Carlson is also developing a brand to compete in the economy segment. McKinnon describes the unnamed brand as “style on a budget,” saying the product will be modern in design.