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Stylometer18.6 out of 20

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The Zetter

86-88 Clerkenwell Road

The Zetter Info

Class: First

Style: Cutting edge

Rooms: 57

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The Zetter Description

The finishing touches were being applied to The Zetter as we went to press, completing what promises to be London's coolest new hotel and hangout. The creators of this 'Restaurant & Rooms', Mark Sainsbury and Michael Benyan of London's Moro restaurant, have achieved a quiet sense of drama, light and space in a relatively small building. There are no poky, dark corridors: all 57 bedrooms, including seven top-floor studios with outdoor decks, are accessed from the five-floor central atrium, which rises in concentric rings to a glass roof that can be opened to provide natural ventilation. Vivacious design details include a curved, black-marble bar worthy of an ocean liner, a spiral staircase in fire-engine red and the lobby's Murano chandelier. In summer, the restaurant will spill onto St John's Square and weekend brunches will no doubt become an institution. The smallish bedrooms are dressed in muted heritage colours (mushrooms, mustards, greens) that offset vintage furniture here a Knoll, there a Wegner re-upholstered in mad patterns. Young artists and designers are showcased in the ceramics, wallpaper and coffee tables; and a hi-tech system offers films and music to download. Only the studios will have mini-bars; floors two to four will have vending machines dispensing Champagne, cameras and batteries (there is also 24-hour room service). The restaurant is in the capable hands of Kiwi head chef Megan Jones, late of Moro, who promises a modern Italian menu with Antipodean attitude. Source: Conde Nast Traveller The Hot List 2004.

TRAVELER'S REVIEWS

  1. The Zetter is Fantastic!

    by O Hargrove, on 2009-10-28 18:43:28

    Stylometer

    93 points

    Stayed at The Zetter for a long weekend on their 3 for 2 offer and absolutely loved it. The style is retro funky with great little touches to amuse and entertain. The staff however are the biggest attraction. They were all so friendly and eager to help make our stay as enjoyable as possible, (which they did). The restaurant and bar also had a great vibe with a DJ on Friday night that just added to the buzzy atmosphere. Became addicted to the bacon, mozzarella and avocado bagel at breakfast, thought their lattes were the best I've ever tasted and loved the cocktails (although not with breakfast). All in all, a fabulous weekend and we will definitely be going back to stay at The Zetter.

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